THE TRUTH ABOUT PAGE 1 RANKINGS

  • by Mal Peter
  • 26 Sep, 2017

Have you ever received those random emails guaranteeing you a page 1 ranking for your website key words and phrases or worse still actually signed up to an SEO company that will state they will get you onto page 1? if you have, then you probably need to know that truth about what it actually means because i am sure it surprises you.

The reality is that being on page 1 means virtually nothing if you are down the bottom of that page, because the lower rankings get very very little click through. Position 9 on page 1 gets only approx. 3% click through and position 10 gets a paltry 2% click through. In some surveys position 1 of page 2 ranks higher than 10 on page 1.

Whilst the various research results vary, they all have a consistent theme and that is they all drop quickly from position 1. Here is the typical percentage click through rates of page 1 positions.

position 1 – 33%
position 2 – 18%
position 3 – 12%
position 4 – 8%
position 5 – 6%
position 6 – 5%
position 7 – 4%
position 8 – 3%
position 9 – 3%
Position 10 – 2%

As you can see a massive 63% come from the first three and 77% from the top five. What this means is if you do appoint an SEO company you need to make sure that not only do the performance benchmarks need to include page 1 rankings but also:


The Number/% of position 1 rankings
The Number/% of TOP 3 rankings
The Number/% of TOP 5 rankings

Hope this helps !!!

by Mal Peter 26 Sep, 2017

Have you ever received those random emails guaranteeing you a page 1 ranking for your website key words and phrases or worse still actually signed up to an SEO company that will state they will get you onto page 1? if you have, then you probably need to know that truth about what it actually means because i am sure it surprises you.

The reality is that being on page 1 means virtually nothing if you are down the bottom of that page, because the lower rankings get very very little click through. Position 9 on page 1 gets only approx. 3% click through and position 10 gets a paltry 2% click through. In some surveys position 1 of page 2 ranks higher than 10 on page 1.

Whilst the various research results vary, they all have a consistent theme and that is they all drop quickly from position 1. Here is the typical percentage click through rates of page 1 positions.

position 1 – 33%
position 2 – 18%
position 3 – 12%
position 4 – 8%
position 5 – 6%
position 6 – 5%
position 7 – 4%
position 8 – 3%
position 9 – 3%
Position 10 – 2%

As you can see a massive 63% come from the first three and 77% from the top five. What this means is if you do appoint an SEO company you need to make sure that not only do the performance benchmarks need to include page 1 rankings but also:


The Number/% of position 1 rankings
The Number/% of TOP 3 rankings
The Number/% of TOP 5 rankings

Hope this helps !!!

by Mal Peter 31 Aug, 2017

That’s French for three people having fun. You might be thinking “OMG! The Trilogy blog has gone X rated” or I have moved to the dark side of the force and am writing saucy 450-word romantic blogs. Well, sorry to disappoint you kids. This blog is about “3somes” but the tame version. I just wanted to get your attention with the title. LOL.


But let’s give the blog title some legitimacy huh. Let’s think of some famous, “3somes”.

I must admit though that as a pimple-faced teenager, my mind did go wandering with the Trio of Charlie’s Angels. Farrah Fawcett with the freshly blow waved hair running along the beach was pretty exciting. And, let’s not forget the sensational Beyoncé heading up, “Destiny’s Child” – ahhh memories.

When you see flared tight pants, big hair, open shirts with a rug of hair, what music comes to your mind? Do you start to hum, “You should be Dancing…Yeh”? Do you then imagine three brothers singing in high pitched voices (Helped by the tight pants)? Yep, the Bee Gees, were an awesome Trio and they got us dancing in the 70’s.

If you think of 3 crazy funny guys, you might think of the 3 Amigos Movie. But if you go back in the day, the original crazy guys were Mo, Larry and Curly. These guys pocked each other’s eyes, hit each other over the head with barbells, got up to all sorts of NO Good as the Three Stooges.

The Three Tenors, Ghostbusters, Alvin and The Chipmunks, The Three Musketeers, Three Blind Mice – wow so many 3somes have been famous over the years. And now? What is the 3some that’s on your mind, the “Ménage a Trois” of your business’ life? Drum Roll Please…

MULTI SCREEN WEB DESIGN. Meaning a purpose built version for Desktop, Tablet and Mobile.

Yep, gone are the days of being loyal to the one and only. That one and only being desktop. Now, it’s a case of getting adventuress with a 50 Shades of Grey attitude and inviting Tablet and Mobile to the party. What happened to the loyalty? Why can’t we have the monogamous relationship we were so
comfortable with? Why do we have to get down and dirty with 3 devices? Well folks, it’s the Sodom and Gomorrah attitude of Wi-Fi and 3g, 4g oh gee has created.

Yes, anywhere access has turned us all into shameless hussies, and no choice you best get with the program. Having the attitude that when all is right with a 26-inch screen is not going to cut it anymore with your customers. Shrinking that big view down to a smaller, then smaller view is no longer acceptable if you don’t supply a multi-screen solution to your customers viewing needs. They will leave you sooner than a bad smell in a bar!

Multi-screen Design, dynamic content, different design styles for all devices, views and actions that want to make the users say, “Yummy! That’s what it’s all about now”. Get to the point buttons and bars. People don’t have the patience to scroll and scroll to find that important information anymore, they want it NOW!

So with Bee Gees screaming “Staying Alive” in the background, I leave you with words from a song of another famous 3some, Peter, Paul and Mary. This song pretty well sums up what’s going on in the web world now and why multi-screen is so important.

“The times they are a changin’

Have a great day and remember there’s NO second chance at a first impression

by Mal Peter 14 Aug, 2017
Ok famous line from a famous Movie, Top Gun. Wow, adrenalin packed 90 minutes, F18’s zooming across the sky, dog fights, it was awesome and that one line from Tom Cruise, “I feel the need, the need for speed” has become the catch cry before you put the pedal to the metal and zoom off down the highway or if you’re lucky strap yourself into your F18 and go and catch the clouds. I don’t think many of us would have an F18 sitting in our garage huh.

These days though, I feel the need for speed is no longer just screamed out by the petrol heads and sky pilots, that one line has become part and parcel of every web site build design sheet presented to a builder.

Yep, thanks to good old Google making us all 100% paranoid our potential customers will leave us quicker than you can say “Chester’s Dead” (another famous line in Top Gun) if our websites don’t load in under a few seconds. “The Need for Speed” is high on a customers want list.

The point is though that the majority of customers want this speed, but they also want the site to be sexy, awesome, state of the art, graphically enhanced, a few special effects here and there, like hey I need to stand out from the crowd type site. (This is on top of the often asked for minor request of being page one in Google)

So, at this point let me clarify a major issue, for something to go fast? We must consider a very important issue and that is weight. Formula One cars, MotoGP bikes, F18’s, horses even humans can go fast as long as long as they don’t weigh a lot, and if you want to go faster in any of these? Well, you have to start throwing out some ballast.

Heavyweights don’t win the 100 meters at the Olympics, folks.

So, let’s look at that website. Do you really need those 5000 pictures? What about that 190 pages of technical text? Those three videos you wanted to play on the slider? Do you think you can do without them?

When your customer is requesting speed but they still want all the goodies, maybe you should start singing “Highway to the danger zone” and remind them that’s it’s hard for a pig to fly and we might need to let go of some of the goodies, streamline the site a little, stick to facts and click to call, use more PDF’s and zippyty doo dah that site will fly.

Then you can ride off into the sunset on the back of a motorcycle and let the credits roll.

Enjoy the day and remember there’s NO SECOND CHANCE ON A FIRST IMPRESSION
by Mal Peter 13 Jun, 2017

Your website should make it extremely clear what your business does, and what products or services it offers. It should be able to convey this information speedily – any visitor should be able to ascertain this basic information within five seconds of browsing .

Avoid technical, obscure, corporate or highly industry-specific jargon – keep language plain and simple. Also ensure that your copy is specific. Avoid descriptors that are vague, unqualified, and don’t really mean anything like “innovative”, “high quality”, “first-rate” and “superior”.

The saying “There is no second chance at a first impression” is particularly true with websites meaning the home page of you site MUST be very clear and concise what your business does and what products or services you are selling. If it’s not, you will have a high bounce rate and potential customers will remain just that, potential customers.

by Mal Peter 05 Jun, 2017

 

Oh, you thought you’d use Times New Roman on your website? Well, now your site looks like it was written by a year 10 school student who waited until half an hour before an assignment was due to start it. Not so professional or reassuring, right?  

The thing is, fonts are about usability, and should inform your website’s ability to provide a smooth, pleasant user experience. Fonts should be easier to read, visually appealing, and not headache-inducing. Some things to bear in mind:

1)    Don’t use too many. The more fonts you have on a page, the more cluttered it looks. My advice is to pick no more than two.

2)    Be wary of fancy fonts. What may look beautiful to you and may work on artwork, might be difficult for your prospective customer to read.              Ensure that the fonts you’re using are clear and accessible.

3)    Also ensure that they’re big enough to be read with ease. You need to cater for everyone !!

4)    Avoid using low contrast fonts. This refers to a lighter font on a light background or a darker font on a dark background. Again, this is about           usability.

by Mal Peter 04 Jun, 2017

In a similar way to Auto Play Videos, Music that plays automatically on your website is a terrible, terrible idea, and amounts to one of the most egregious cardinal sins in website design. It will irritate your visitors, and they will leave the site immediately, give them a bad experience and they will potentially NEVER return.

It’s okay to include music on your website, if that is, it serves some kind of purpose, and is relevant to your business objectives and digital marketing strategy. But it’s important to let visitors decide whether or not they want to hear it, as you have NO idea what their musical tastes are, you have NO idea where they and who they are with are when they open your web page and you have NO idea how loud they have their computer volume set.

So don’t force them to listen to it by playing it automatically . Simple as that!!!!

by Mal Peter 29 May, 2017

One of the most critical components of the functionality of your website is the load time of the pages, in particular the home page. Even if your site is visually spectacular, if the loading time of pages is too slow, this won’t make the slightest difference. We’ve all been there – a site that takes forever to load is infuriating and put simply, visitors will not wait for pages to load. They will grow impatient and they will leave the site, meaning your bounce rate will be very high and they wont even look at the site as they don't know how much longer they have to wait.

There are many things that may affect loading time including:

·       Java

·       Flash

·       Excessive usage of ads

·       Redirect codes

·       Non-optimised, bloated images

·       A mediocre web host

·       Dead links

·       Bulky code

In addition to the fact that visitors to your site will leave before it opens or at the very best be frustrated and annoyed, Google will now severely penalise you for an excessively slow site. The best way to check the speed of your site is to go to Google page speed insights at this link: https://developers.google.com/speed/pagespeed/insights/   type in you URL and check the speed. If your site is under 85/100 you have an issue and need to fix it.

by Mal Peter 26 May, 2017

To employ a rather overused phrase, a picture is worth a thousand words. The images on your site should be of considerable quality. If these images are actually of the product you are selling, this speaks for itself – you want them to be as clear and self-explanatory as possible for prospective customers.

Generally speaking, it’s better to use no image at all than to use something that’s over-compressed, poorly resized, pixelated, of a low resolution, or otherwise dubious-looking. Be careful because some images look fine when you are viewing then in a small size on your computer screen however when they are increased in size for a website they can look very blurry. This situation is exacerbated when someone is using a large screen monitor.

The importance of high-quality images is also heavily related to the kind of “feel” or message you want to create with your site. Images have the power to instantly evoke an impression, emotion or idea, and can give depth and context to a description, story or testimonial. This is amazingly important to the way you construct your brand.

Maddeningly, however, this size issue can go both ways. Oversized images are also inadvisable. However spectacular or evocative an image you select may be, if it takes too long to load, it will only turn potential customers off. Loading time counts for a lot, and a slow site will cost you customers (more on that in a moment). Select images judiciously and optimise them.

by Mal Peter 25 May, 2017

Nothing frustrates a potential customer more than a site that’s difficult to navigate. Inconsistent, vague or overly complicated navigation can result in frustrated and confused visitors , which means they’re not likely to stick around to actually buy your products or services and can leave with a negative opinion of your brand.

Your website navigation should be intuitive, logical and user-friendly. It should also require very little thought to actually get around. Ensure that your navigation structure enables visitors to easily access information and to quickly meet their objectives.

Easy navigation is even more important when visitors to your website are on their mobile phones so you should look to potentially differentiate the navigation on a mobile version as customers want very simple and clear “click to call” and “click to action” when using a mobile device.

by Mal Peter 24 May, 2017

These are irritating at best and embarrassing at worst. Poor spelling or grammar and typos can make an otherwise polished-looking website seem amateurish and sloppy and this unfortunately can reflect on your business and leave potential customers with an uncomfortable feeling. In essence they are thinking “ If they are not professional enough to get the spelling right on their own website, then why would I engage them to assist me”

In order to engage prospective customers, your content should read compellingly and professionally, and needs to showcase both your product and brand itself. Errors look unprofessional, and will detract from the authority and trustworthiness of your business.

Proof-read and spell-check everything , and then check it all again. If you lack this kind of fine attention to detail yourself (and don’t let this make you feel bad – it relates to a very particular skill-set), you may want to consider using the services of a professional copywriter, who will ensure that every word is perfect. At the very least get someone else to also look over it, as two sets of eyes are always better than one.

These kinds of glitches also have negative SEO implications . Search engines rank websites more favourably when they are free from spelling errors, thereby increasing your traffic.

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